If you are considering redesigning your website or need to build one from scratch, there are some essential elements you need to know about. The most important thing to have at the end of the process is a functional website which fulfils the business purpose, whether it aims to drive conversions, provide clear information or act as a digital portfolio. As a critical selling tool, a website needs to tick all the right boxes or it’s just a waste of time.
A website needs to be practical and easy to use – have the user in mind at all stages of the design. We’ve put together a list of some of the most crucial website functional elements which are a must have for any business site. Read on to find out what they are and see whether you need a website redesign.
Simple navigation menu
For the best possible user experience, a simple navigation menu is essential. There is nothing more frustrating than not being able to find the information required or browsing a badly designed site map. Have a clear navigation menu which is visible at all times – people shouldn’t have to scroll all the time to navigate the website. An over-complicated or inefficient navigation bar can increase bounce rates and frustrate possible customers.
Fast loading pages
A page isn’t fully optimised until it loads in a split second. Nobody likes waiting for a page to load, and many studies confirm that slow load times can send users running from your site. Keep the format simple to ensure the pages loads as fast as possible. There’s no need for music, flash gimmicks or instant loading videos unless absolutely necessary.
Especially if you have a lot of content on the site such as hundreds of products or different categories of information, a search bar is vital. By introducing this simple tool, you can unite web users with what they are looking for instantly rather than making them guess their way around the site. This simple function can significantly improve the practicality of the entire site.
Clear help and further contact
Even if you optimise your site for functionality, some users may need some help finding what they need. Providing access to help is really important so decide how best you can help your site visitors. Sometimes an FAQ page is a good idea so people can find fast answers to the most common questions. You should always include a range of contact details (phone, email address) as well as or instead of a contact form, for instant help when required. Even in the digital era users often want to speak to a human!
If you’d like to incorporate the functionality essentials then speak to our team about redesigning your website.