Many businesses finish the design of their website and think the job is done. Surely now it’s out on the web it will magically do its job of attracting customers….well, no quite! It’s important to keep websites fresh with new content in order to let people and search engines know that you are active. Your site needs to constantly evolve with the business – it’s an ongoing process, a job that never ends.
Updating your site doesn’t have to be a huge job, however. Just small changes can make a difference, and if you have a blog then the site is probably getting fresh content regularly which is good for boosting visibility. Here are five tips from our experts to keep your website fresh and relevant.
- Upload new photos or images
People respond better to imagery than text, so one of the easiest ways to update a website is with these files. You could replace some old photos or anything that looks less than professional, or add photos to a gallery to show off the variety of work your company can do. Always remember to add descriptions and tags for search engines to recognise.
- Add a blog section
A blog or news page is the easiest way to keep a website current. Blog posts have an abundance of benefits, and they are really easy to update yourself rather than having to rely on a web designer. If you decide to incorporate a blog it’s a good idea to post fresh content at least once a week. An abandoned blog with a few posts from last year can give off the wrong signs, such as the company doesn’t have any projects to talk about or it has gone out of business. Having a blog builds trust and also gives you interesting content to post on your social media pages.
- Add client testimonials
Many companies choose to display testimonials from past clients to establish trust with site visitors. Simply updating these regularly will impress customers as well as getting you noticed in search engines as an up to date website.
- Add more pages
This takes a little more work, but it’s always a good idea to have a play around with tabs and pages every few months or so. Is the site efficient to navigate around? Is it easy to find the information you’re looking for? Perhaps adding an FAQ page would be helpful for many visitors – this could also save you time answering the same questions and queries.
- Seasonal touches
Why not update your website with a seasonal touch? Christmas is just around the corner, so a new website banner with snow might be in order. You may have new products to add, or if not, just wish your customers a Merry Christmas with a photo, video or paragraph.