Your website is the focal point of all your other marketing activities, especially nowadays with people spending more and more time online. Companies are now are fighting for people’s attention and browsers can be instantly put off by a bad first impression, lack of clear relevant content or a breakdown in the consistency of the overall branding.
Room for Improvement Visually
Viewers will make instant judgements about your organisation upon viewing your website. If your site looks professional and full of useful information viewers will look upon you as an expert. At the same time if your website looks clumsy, out of date, unclear or badly structured viewers will assume the same of your organisation.
Unresponsive and Mobile Unfriendly
People in the UK spend an average of 2 hours per day on their smartphone and so it is vitally important that your website is responsive to mobile devices. This will mean your site adapting to different sized screens it is viewed on. If a site is unresponsive and unfriendly it will instantly look outdated and will feel awkward to navigate. Also, later this year Google will rank mobile websites as a priority upon a Google search.
It Doesn’t Reflect Your Brand
It is vital that your website is consistent with your branding. People may land directly on your website directly. But in most cases they may come to you via another media such as an advert, business card, social media page, article, email etc. It is very important your branding is uniformed. This will allow your organisation to look professional and will build trust with the person viewing.
Slow Load Times
Attention spans seem to be ever on the decrease. It is obvious that a quick website load time is key to holding people’s attention. Once people have had a bad experience they will be put off and could never return again. Your site should aim to load in less than three seconds to avoid this. Your site load time will also affect your Google ranking regarding SEO, with sites taking longer to load ranked lower and so in turn your website potentially receiving less traffic.
Lack of Content or Up-to-date Content
Once browsers are happy with the first impressions of a website they will start to engage in its content. Your content should be easily digestible, this can be done with short and sharp lines of text, infographics or perhaps even better still a short video. Browsers will be put off by large chunks of text or outdated information. It is important your content is regularly updated and full of useful information.
No Effective Call to Action
Once you have a potential customer on your website and fully engaged it is vital you maximise this opportunity with a clear and easy call to action. Without guidance people will click off your site without being converted into a potential sale. This call to action could be capturing their email or a phone call for a time sensitive special offer for example.
Get in contact with us today at Regency to help you make the most of visitors to your website.