The purpose of every website should be to convert visitors through a call to action to conversions. A/B testing allows you in a methodical manner to track the impact of individual design elements. Through this process you will systematically improve the overall design of a site and take out the tendency rely upon hunches. This scientific approach partnered with a designer who understands principles such as composition, typography and aesthetics will make a website effective.
What is A/B Testing?
A/B testing, sometimes called split testing, is comparing two versions of a web page to see which one performs better. A simple example would be the positioning of a call to action button on a web page, one on the left-hand side (version A), the other the right-hand side (version B). Whichever version received the most clicks would be the better conversion rate and mostly likely the best way to move forward with that particular page.
Different types of websites will have different goals, for example:
- News and media websites are trying to get browsers to sign up to paid subscriptions or click on adverts.
- eCommerce sites want to visitors to make a purchase.
- Professional networking sites will be looking you to sign up to their platform.
Why should you A/B test?
The cost of acquiring additional paid traffic to your site can be huge, A/B testing allows you to focus and make the most of the existing traffic. Small changes on a landing page can make a massive impact into the conversions of your website. Once your site is effective, maybe then you could look to increase the traffic to it.
What can you A/B test?
You can improve almost every element on your website, here are a few examples:
- Calls to action text
- Calls to action button
- Media mentions
- Awards and badges
- Content near the fold
Get in contact with us here at Regency today to improve the effectives of your website by converting traffic to conversions.