How do you create an annual report?
Creating an annual report is no easy feat. This is one giant document that has to wow its readers, not just with its words but also its appearance. Everything from the feel of the paper to the font used will impact a reader’s experience of your report – and determine if they actually consume the content.
To make an annual report you need a combination of top-notch copywriting skills, first-class photography and professional graphic design. The content needs to be factually true but also hold the reader’s interest. This isn’t always an easy balance to achieve. Similarly, the layout needs to be engaging without overpowering and this boils down the strength of the design.
What makes a great annual report?
A great annual report is one the reader can’t put down – and one they’re inspired to pick up in the first place. It needs to be impressive without coming across as boastful, engaging but without too much fluff. Hard facts and stats are a must to include. While lovely stories about CSR initiatives have a place, these must be balanced with performance-based insights.
– How much did your company turnover?
– What profit was achieved?
– What are the expectations for the next financial quarter?
These are all key things a stakeholder in your business will expect to find in an annual report, and leveraging design to illuminate these figures is a big part of what makes an annual report successful.
How do you design a report?
Content is the crux of an annual report, so in an ideal world you’d get this firmed up first and then design the report’s layout around this.
That’s not to say all the design work waits until the content is ready. While the content is being produced you can still work-up concepts for the report’s visual identity. In fact, it’s a good idea to do this in tandem with the content being written so you can get approval on things like fonts, graphics, and other key elements of the design, prior to beginning work on the layout.
How much does an annual report design cost?
How much an annual report costs depends on factors such as production time, pagination, and how many brochures you’d like printed, as well as the type of paper and binding you choose. You may also opt for premium finishes like gloss and foiling for the outer cover, all of which impacts the final price.
So many moving parts make it impossible to cost a brochure without the above specifications firmed up. The answers to each point will ultimately determine how much an annual report will total, which is why we always provide a bespoke quote for each job, based on our clients’ exact requirements.
9 tips for creating an engaging annual report
As we’ve touched on above, content is king when it comes to your annual report but design is integral to making that content sing. With that in mind, here are nine tried and tested tactics we employ at Regency, to ensure our clients’ annual reports read as well as they look.