Content marketing is a strategy that revolves around content creation, publication and distribution for the purpose to drive more traffic to your website to ultimately convert into customers.
Content marketing makes it possible for strangers to reach your business through useful, insightful and engaging information. You can use even more engaging content to entice browsers to your site where you can look to use a call to action. Whilst browsers are consuming your content your competition is not even in the picture. Having leads is the start of the sales process, content marketing is a great way to get them.
The clearer it becomes that you are an authority in your field the more trust you will build with potential customers and existing customers. People trust experts and look to them to solve their problems. This trust can be built on further by being consistent in the regularity, relevance and usefulness of the content.
Builds Brand Awareness
Most people will not know who you are or what you do. It is up to you to inform and educate them. Increasing brand awareness will not happen overnight, content marketing is one of the best ways to build brand awareness. Strong content can allow for you to show what your company stands for and represents. To build brand awareness you will need to know who your audience is and how to reach them i.e. do you target them on LinkedIn or Facebook? A good way to start is by telling your story…
Great for SEO (Organic Google Search)
Google are very pure in what they want to deliver when someone searches the internet with a key word or phrase – they want to produce the best possible results to a Google search. Google constantly change their search engine algorithms however as long as you keep your content current, relevant and informative it will rank higher and last longer. This allows for your business to be open to a huge audience via content marketing.
Once you have browsers captivated by your content you need to convert them to a qualified lead. Only people that are genuinely intrigued by your content are going to leave a comment, request a brochure or subscribe to a mailing list for example. Once you have the contact details of the person you can engage with them further with a direct email or phone call for example.
As you can see content marketing can play a pivotal role in engaging with potential customers who were previously strangers to your business.
Get in contact with us today to help us with your content marketing.