Social media has been playing a huge role in businesses seeking to expand their visibility and presence for the past few years. Now though, we are seeing businesses seeking to capitalise on the trends from the previous years with increased viewership and higher conversion rates.
The amount of time and the regularity viewers engage with social media is only set to increase and so to not pay attention to this market would be a mistake for any organisation, especially e-commerce. We shall take a look at some of the current trends on social media.
Rise of Generation Z
Surprisingly, teens today have pivoted against common millennial behaviours and attitudes by demanding standards that brands must understand in order to be successful in the future. Due to this compelling shift backwards, this generation have been called generation Z, the pivotal generation. Since this generation of true digital babies have been exposed social media since birth, Facebook is seen as out-dated and not so relevant. Instagram and Snapchat have a profound influence on them with their high video/image content and use of AR (augmented reality).
Fresh content with an expiry date
Through features such as ‘Stories’ on Instagram, viewership is kept up. In this feature, brands can publish daily content which only lives for 24 hours and then it is gone. This feature allows for continued engagement with fresh content. No brand should probably post more than once per day anyway.
Advertisers harnessing the power of AR
Snapchat and Instagram filters (also known as AR lenses) are set to become even more popular. Snapchat allows advertisers to use custom build face filters for all of its users for a limited time period. Instagram are also set to allow advertisers to use filters to push their brands and along with the iPhone using facial recognition AR will become more and more present on social media.
Growth of Influencer Marketing
Consumers will continue to not want to be advertised to and so influencers will always have a part to play. Carefully selected influencers have great power in influencing their huge fan base and this method is a lot easier than reaching these numbers from scratch.
Chatbots are programs built to automatically engage with received messages. Organisations are using chatbots to answer the hundreds if not thousands of similar customer service questions they receive. On Facebook Messenger for example, chatbots have increased organisational productivity up to 3.5 times. This trend of companies implementing chatbots is only set to increase, however brands will rely upon increased customisation to answer specific questions.
Get in contact with us here at Regency to engage with the millions of people on social media through a bespoke package for your brand.