Once your website is loaded with engaging content and reflecting your brand, you need to make the most of this by delivering traffic to it. Monitoring your website traffic offers a good indicator into how effective all of your marketing is being received also. There are some relatively simple steps you can start doing to put you ahead of the competition.
Create fresh content
Sharing relevant content to your industry in the form of blog posts is a quick and easy way to increase traffic to your site. Google always wants to deliver the best possible result for any search and so making your site with more credible is key to achieving this. By consistently sharing fresh content your Google ranking will be improved. The more knowledgeable, up-to-date and insightful the information you can share the more trust you will build with your target audience. Having lots of useful information on your site encourages browsers to stay on your site for longer and makes you look like an expert in your field. Content marketing can also increase engagement and increase sharing of your content across social media, this let’s your get in front of potential customers on a large scale and sometimes overnight!
Distribute press releases
Using a press release with one or two links to your blog or website offers another way to drive traffic to your website. Established relationships with relevant publications in your industry should be utilised to get your articles featured using guest blogging. Using a PR agency is a way to shortcut this process, as you will gain access to the agencies journalists and editors. Local newspapers with their accompanying websites will serve a huge local audience and as long as there is a news element to the story, your business could be featured.
Once you have built a list of existing customers, people that have attended your events or filled out a contact form on your site for example you can continue to build relationships with them by sending regular email campaigns. You could send out existing content that you have created or for your existing customers for example, you could tell them about new services that you are launching. You should always encourage readers to interact with the messages you send and have a call to action to provide focus to the message and a way of measuring results. Email addresses are a marketing tool that can not be overlooked, a good email following can generate a lot of high quality leads as consumers already trust your brand, your products, and your services.
Use the huge social media audience
From LinkedIn to Instagram, social media platforms are used daily by millions. By sharing regular posts on your Facebook page for example, you can engage with people and encourage them to click through to your site. To build trust even further with Facebook viewers you could set up a Facebook Group where you could update members on changes to your website or business for example. Social media is a key marketing strategy to promote your website as the reach is endless, with people constantly sharing what they see on social media to their friends. To maximise your potential, a good social media marketing strategy is required.
Once you have found what type of marketing or combination of marketing works best for your site then you should look to focus upon this. There is no point wasting time and money on activities that have little reward. This will allow you to improve your efforts in the marketing activity that works best for you. Each company will have a different website marketing strategy to match their unique customer base, so you must ensure you’re in the right position to be seen by your consumers.
If you feel it’s time to publicise your website and build an effective marketing plan to increase traffic, contact our digital marketing team today!