A logo says a lot about a business, and a successful brand can be recognised from its logo alone. For example, if you were given a logo of a worldwide corporation such as Apple, Nike, Twitter or McDonald’s, you would instantly know which brand it belonged to. With this in mind, businesses need to think long and hard when creating a logo, to make sure it represents the brand appropriately and could play a positive part in brand recognition.
A logo design is central to a company’s branding, and branding is important to all businesses that wish to communicate with their audience. With this in mind, businesses should place emphasis on all aspects on their branding, and understand the importance of a logo.
It represents your company image
In general, people respond better to images than text, which is why graphic design is so important in the corporate world. A logo is the first visual representation of a company, so it has to give out the right message. Think of it as the face of your company on paper. What is it you are trying to say with your logo?
It can trigger emotion
When thinking about branding and advertising, it’s important to understand that how a company or product is branded can affect people’s emotions. A logo or product packaging can have a different emotional response depending on its colour and wording. This means you need to take time to get your logo right, to ensure it is portraying your company values in the most appropriate way. For example, many luxury brands opt for a black and white logo and colour scheme – think about why.
No second chances
Some businesses play around with their logo, changing colours and fonts as the years go by to give it a refresh, and some brands choose to change it completely with rebranding efforts if their business values have changed. However, this is often met with backlash from loyal customers who don’t like change. You rarely get second chances when it comes to logos – so be 100% certain on the one you choose at the start of the business.
The design process of the logo can also help business owners establish brand identity and understand their company on a deeper level. A logo is often a starting point, and once it is established other branding design can take place.
If you want a logo designed by someone who takes it as seriously as you do, contact our branding specialists.