Are you desperate to get on the first page of Google? Do you want to boost site traffic and improve brand recognition? Unless you intend to pay for digital advertising forever, the only way to improve your rankings is with Search Engine Optimisation (SEO). As an ongoing process, SEO techniques can be used to make your website more favourable to search engines, and therefore help more online users to find your company.
SEO can seem like a scary word to many organisations, because a lot of people still don’t understand how it works. There is no magic fix to climb to the top of results pages, but if you put a long term strategy in place then you will definitely see improvements. You don’t need to be an expert to start reaping the benefits of SEO – there are a few simple steps you can take to instantly improve.
Take a look at these three simple actions you can take in order to improve your organic search traffic.
Work with digital professionals
Firstly, you’ll have more chance of success if you partner up with digital professionals who know the industry and understand SEO on an expert level. Get your website designed by a creative agency which will make the site clear and easy to use – this will stand the business in good stead from day one. Work with copywriters who understand keywords and other optimisation basics, and then hire a digital marketing company to draw up an SEO strategy. You could attempt to do it all yourself, but you won’t see the same results as you probably don’t have the same level of technical knowledge.
Start a blog
Because search engines such as Google are constantly changing their algorithms, it becomes difficult to stay on top of what we should and shouldn’t be doing to improve organic search traffic. However, posting fresh content regularly is a sure fire way to get some brownie points. As long as the content you publish on the blog is high quality, original and includes internal links to your site, it will help your rankings.
Meta data and URLs
One of the easiest ways to avoid any penalties is by filling in meta titles and descriptions for each of your web pages. This is effectively what you see on the search results pages – the snippet underneath the title of your site. It tells search engines about your company and products or services, so it can easily organise the information and display it for people searching for it. Also you should choose relevant and simple URLs for each of your pages – including keywords is a great idea.
Want to find out more about SEO? Take a look at our digital marketing and SEO services which can help propel your website to the top of the search results.