For many types of businesses, the benefits of a website are obvious. However, if you own a small local business such as a café or shop, you may be wondering if it’s worth the time and extra expense. In this digital era, it really is essential for any organisation to have a web presence. Apart from being a 24/7 resource and possible ecommerce platform, your website is important for marketing and brand positioning.
Here are just a handful of the many reasons why your website is crucial to your business.
Help people find you
If an individual has heard of your company through word of mouth or another form of direct marketing, they might want to find out more. The first place many people look for information in today’s world is the internet. If you don’t have a professional looking website or worse – no website – then you could instantly lose their trust before they have considered working with you or making a purchase.
Get more custom
Regardless of the size of your company, a website is an effective way of gaining more custom. Your site, and therefore your products and services, will instantly be accessible worldwide. Moreover, with 85% of consumers using the internet to find local companies, you could attracts even more customers closer to home too.
Stay ahead of the competition
While you shouldn’t do something just because everyone else is doing it, choosing not to have a website will give other businesses a competitive advantage. You need to be online to be in with a chance of winning. Millions of searches take place on Google each day, and if you’re not even in the running your competitors will reap all the benefits.
Low cost marketing
Digital marketing is effective and extremely affordable compared to traditional types of advertising. If you don’t have a website then you’re missing out on these online opportunities which could increase revenue.
A slick, efficient website is the easiest way to boost business credibility and build your reputation. You can use this global platform to say everything you want to about your company, and build trust with potential clients.
It’s pretty impossible to grow a company without a virtual presence. A website can be accessed all around the world, which potentially opens new doors to different markets. With the help of a professional website, your small business could go national and even global.
Websites are vital for business – talk to us today to discuss how we can start designing your ideal custom website or ecommerce platform.