Video is very prominent on line now and this trend is not set to change. It’s nearly impossible to be on the net these days without experiencing some form of video marketing.
Video content promotes brand recall
Due to video being highly visual and auditory video is easier to remember than text-based content or static images. According to HubSpot, 80% of viewers remembered a video they had watched last month. When customers remember your video content they also remember your brand, this will translate to more leads and sales for your business. If customers enjoy your video they will even to look to share your video content on social media, this will expand your brand even further. To help make your videos as memorable as possible, make sure you keep them in line with your brand strategy. This will mean keeping your fonts, colours, logos and voice the same in your video marketing as they are in your blogs and articles. While video will speak even more volumes than text or static images, viewers should still be able to recognize the style and format of your video content.
Video marketing will enhance your site’s SEO
Quality and regularly updated video content will allow for much better SEO results. Video will also enhance conversion rates once a customer is on your website. HubSpot reports that 39% of businesses decision-makers contact a vendor after viewing a branded video. Once consumers like your content they are likely to share it online, increasing your presence and SEO even further. It is estimated that 92% of people who consume mobile videos share them with other people.
Video boosts conversions and sales
Using video is a great way to persuade people to buy from you. Wyzowl found 74% of the people interviewed who watched an explainer video to learn more about a product or service made the decision to purchase it. The same study found 77% of consumers say they’ve been convinced to buy a product or service by watching a video. This trend of video helping to influence consumers is also extended to click through rates of companies using video marketing. Also, on the same study from Wyzowl found 72% of businesses who use video believe that it has improved the conversion rate of their website while 64% believe that it has directly led to increased sales.
Get in contact with us here at Regency today to create a video today to strengthen your brand further, boost your site’s SEO and make more conversions