Infographics in marketing can help you to reach a wider audience, increase social media shares, and improve your SEO.
Here, we delve a little deeper into the many wonderful ways that infographics can positively boost your online presence.
What are infographics?
An infographic is information presented in graphic form, usually comprising of a combination of symbols, words, and numbers (typically statistics or data).
Instead of simply presenting the information in plain text, like in the page of a book, an infographic uses elements of graphic design to add a visual element to the written content.
Why use infographics in marketing?
Infographics in marketing serve multiple purposes, not least making plain text more engaging.
They’re especially great when it comes to breaking down a really complex message into digestible nuggets that are easy to absorb, or for making statistics look more visually appealing.
In fact, if you want to get a message across quickly, in a format that’s proven to be highly engaging, an infographic is the perfect medium to use.
Having backlinks to your website is a fundamental part of ranking higher in search engines like Google and infographics are a great way to go about this.
As well as sharing your infographics on your own social media (thus generating your own backlinks to direct more traffic to your website) infographics are also loved by authority sites, and a backlink from one of these can do wonders for your search position.
Potential to go viral
These days it’s all about the shares and the likes, and the more something gets shared around the bigger the audience reach and impact it has, which can change a brand’s fortunes overnight.
Having a piece of content ‘go viral’ is the gold standard when it comes to digital marketing, and with visual posts consistently performing better on social media than plain text, an infographic offers you a great opportunity to boost your visibility and gain more followers.
Attract more attention
According to a study by Microsoft, the average human’s attention span is a measly 8 seconds. If that’s to be believed, it’s one second less than the attention span of a goldfish.
8 seconds is barely enough time to read even a few lines of text (not to mention most people are put off by text heavy posts and will just keep scrolling).
Presenting information using an infographic is a great way to capture your audience’s attention and ensure your message reaches as many people as possible.
Improve social media presence with shares
Just as posting an infographic to social media can increase your chances of going viral, it can also help you to generate more engagement with your audience.
It’s been proven that people are more likely to leave a comment on a post that presents information in infographic form.
They’ll also be more motivated to share it with their followers, which can also benefit you in terms of growing your audience reach too.
Build brand awareness and value
Finally, infographics are a great vehicle for reinforcing your brand identity.
Whenever you create an infographic it should always incorporate your logo and be designed in the same fonts and colours your brand uses throughout its marketing comms.
Consistently using these visual elements won’t only help to make your infographics and social feeds appear more professional, it will also help you to build greater brand awareness too.
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