Your website should be the central piece in all your marketing activities, your site has the ability to be a 24/7 sales person. This makes your site a very powerful tool to engage with potential customers, to inspire them to a call to action that could be an email capture to a sale.

Here’s some tips to improve your user experience journey:

Quick Page Load Times

People are accessing content through various different devices and platforms in multiple types on environment. From having a coffee in an airport lounge to relaxing at home on the sofa. In all these scenarios if a page takes a long time to load people are very likely to click off the page, known as bouncing. Make sure your page loads quickly to start to capitalise on every visit to your website.

Attractive Calls to Action

Calls to action need to be clearly marked using effective wording and colour. You should also think about the psychology of colour, Google are great examples of this use of colour. We their Google Ad Words (Pay-per-Click) where clicking on an advert plays an obvious huge role. They regularly change the colouring of their Google AdWords icon depending on which colour across Google’s pages has been receiving the most clicks. Making the Google Ad Word more attractive to click on. With the actual words, they should excite and inspire the browser to click on them. Try to be creative and try perhaps to use less traditional techniques.

Breakdown Information into Bullet Points

Browsers will be put off paragraphs of text and may well bounce from a page/site. Present information in easily digestible bullet points or maybe even use video where possible. Making bullet points will also be useful to make clear the most important points and lose less important information. These chunks of information will engage with the browser and make it easier for them to take a call to action.

Update Your Content Regularly

People will be visiting a site to view up-to-date and relevant information. They will be put off by out of date and dated content, they will be less likely to engage and more likely to bounce from the website. Make sure relevant and useful information is uploaded to your site to engage and inspire browsers to make it more likely they will convert to a call to action.

Make Sure Your Site is Mobile Optimised

Around 80% of browsers are accessing the internet through a mobile device. According to Google around 61% of people are likely to return to a site that they have had no problems accessing, while around 40% will go to a competitors site if they have encountered problems loading a mobile site. It is also important the mobile site is tailored for the mobile browser i.e. is it clear and easy to navigate.

Speak to us to ask what changes you should make to make the most out of every visitor.

Leave a Reply