Happy New Year!
As we move into 2018 websites will continue to evolve for an ever increasingly demanding audience that crave more inspiring and fresh content. Web design will creatively find new ways to engage with web browsers to stay ahead of the game and be more original – a great way to stand out from your competitors.
Here are 6 web design trends for 2018:
1, Mobile to be Made Priority
Not far into 2018 Google will move forward with its Mobile First Index. This places most importance on the mobile version of any website displaying in any Google search. This is due to increased activity on mobile devices over the past few years, from 35.1% in 2015 to 43.6% in 2016.
2, Broken Grid Layouts and More Organic Shapes
Web pages will look more organic with less rigid layout and shapes to allow for a fresher looking feel. Web pages have been dominated for years with straight lines and right angles, the continued trend in use of circles and geometric shapes is set for 2018.
For a while now one of the most sought after bits of feedback on a web design project was that ‘it looks clean’. This is partly due to a trend for minimalism and web browsing being a new digital experience – needing to be simplified for ease of use. However, generations of people now feel comfortable consuming digital content more intrusive and bolder web designs can be explored – one being Maximalism.
4, Artificial Intelligence and Machine Learning
Increasingly these themes, which seem like something from science fiction are arriving in people’s everyday lives. Artificial Intelligence (AI) is the broader concept of machines having the capability to carry out tasks in a way that we would consider ‘smart’. Machine Learning (ML) is a way in which AI is applied based on the theory that we should really just be able to give machines access to data and let them learn for themselves.
5. Pages Transitions
Rather than switching from web page to another, pages will seemingly merge into another. For example, by depth of focus effect or smooth and continuous shape change.
6. Floating Navigation Menus
For a while fixed navigation has been the norm, allowing the user to have constant control and to simplify the experience. Now though we are starting to see web designers detach the navigation menu from the rest of the site design to make the navigating of the site a more global effect.
Regency can help implement the latest trends to your website – get in touch with Regency today.