Discover some practical steps you can take to lower your website’s energy usage and lessen your company’s digital carbon footprint.
Today, we’re more aware of climate change than ever and we all have a part to play when it comes to safeguarding our planet for future generations. Yet, whether we’re conscious of it not, every day we make choices that impact our carbon footprint.
From boiling a kettle for a cup of coffee to popping to the shops by car, these individual actions all contribute to the amount of carbon dioxide that’s released into the atmosphere.
It’s the same for businesses.
An increasing number of companies are reviewing the impact of their day-to-day operations on the planet, while consumers are becoming more selective when it comes to the green credentials of the brands they buy into. Many now value environmental responsibility above price when it comes to making a purchasing decision, choosing to invest in brands that demonstrate an environmental conscience over those that offer the cheapest product. Yet for all the ways in which businesses seek to offset their carbon footprint, there’s one area that seems to still escape attention.
Few people are aware that the Internet is responsible for generating large volumes of carbon emissions each year (latest estimates put it on a par with air travel) and the more traffic your website receives, the higher its carbon footprint is likely to be.
These emissions are a consequence of the electricity required to power our Internet usage, generated by everything from the devices we use to get online to the data centres and infrastructure needed to host websites in the first place. Everything from a simple Google search to watching a YouTube video creates a carbon emission. And while an individual Internet users’ carbon footprint is relatively low, the cumulative emissions created by half the world using the web is rising – and that’s only predicted to increase as more nations become Internet enabled.
Lowering your website’s carbon footprint.
Of course, attracting site visitors (and converting those visits into enquires, sales and bookings) is what every well designed and optimised website sets out to achieve. But lowering your website’s carbon footprint doesn’t mean you’ll have to compromise its conversion potential.
We’ve pulled together five quick and easy ways you can positively reduce your website’s carbon footprint today, while actually improving its future performance.