Responsive web design could never be a more crucial part of any businesses digital presence. By the end of this year mobile devices projected are to reach 79% of global internet use. Users now will not persevere on sites by zooming in and zooming out of multiple pages on a site. They will simply press the back button, being likely to never return, and find a competitors site that can clearly display what they are looking for.

There are certain key elements that need to be addressed in order to create a user friendly and engaging mobile responsive site.

Simplicity is Key

The core content needs to remain the same but were possible there should be emphasis on a short and sweet approach within all aspects. Menus need to be short, with the most popular options prioritised for effectiveness. The navigation layout should be meticulously designed. Menus and buttons should be kept to a minimum by using single images for example.

One Website

Having two sites, one for mobile and the other for desktop will have a negative effect on your SEO. Google. Click on links to mobile sites and desktop site is also not ideal and will have a clunky feel to your websites. Time and money will also be saved by maintaining one website rather than two separate ones.

User Experience

Browsers should be able to scroll through the site with the use of a finger and thumb without needing to pinch the screen to zoom in and out. The size of text and buttons is key also, for the site to have a smooth look and feel they should not be too big or small. Images of products could have one button to enlarge them, so they can be viewed with ease.

Get in contact with us today to allow your business to reach all those mobile browsers with a mobile responsive site.

Leave a Reply