Following the redesign of their website, we partnered with FOLU to deliver ongoing search optimisation to deliver first-page search results and increase the visibility of their reports and global initiatives across the global search market.
Since our project began, we’re proud to have worked alongside FOLUs marketing team to refine and optimise their search campaign – resulting in significant market exposure and awareness.
We worked closely with FOLUs internal team completing our research. This process involved building an image of FOLUs current organic positioning, their future goals and their competitor’s organic positioning. From this, we devised an in-depth plan to help boost rankings and outperform competitors, including writing copy, adjusting site content and devising a backlink strategy.
During this research phase, we utilised a broad selection of industry tools and technologies, this allowed us to strengthen our research and cross-reference findings amongst different tools.
Once our in-depth research had been developed and an effective strategy built, we worked to implement the adjustments on a monthly basis. These adjustments focused on key pages first before transcending to the rest of the site.
The implementation was designed to provide a quick jump in search rankings where possible, whilst also increasing the long-term positioning of the site and expanding to new keywords to continue furthering FOLUs growth. As FOLUs needs altered with different reports and focuses needing pushed, our team utilised a data-driven approach to ensure the best strategy what being implemented.
With consistent Google updates and goal adjustment from FOLU, our team have remained proactive ensuring that our focus and SEO strategy aligns to provide the best results. Work with FOLU is still ongoing, with our team currently managing the site to ensure it maintains the growth that has been accomplished and build strategies for new reports.