New design, same global mission.
Our ongoing collaboration with the Food and Land Use Coalition (FOLU) continues… In late 2022, we were approached by the coalition to deliver a refreshed website UI focusing on highlighting the work they do, the countries they operate in, and the coalitions and team members who support them.
Taking a data-driven approach to our design process, we assessed historical user behaviour to establish a clear and effective website architecture. The introduction of a large scale resource hub and site-wide search amplifies FOLU’s position as global thought leaders within the industry. Such functionality also provides a more intuitive and accessible means to website navigation.
A key focus was placed on combining compelling imagery with insightful website content. The combination of rich media allowed us to present both a visual and verbal narrative that highlights the pioneering work of the FOLU coalition. An interactive map was designed and implemented to further amplify the global reach of their operations and country partners.
FOLU are a global community of change-makers working internationally to accelerate the transformation of food and land use systems at scale.
Team Regency may be small but we make up for it in experience. We’ve helped clients in some of the most challenging and crowded industry sectors to develop stronger connections with their customers.