Holland & Barrett – Redefining Wellness
With over 145 years of experience in the industry, the H&B name is a familiar sight in almost every major city and town across the UK and is becoming increasingly more visible further afield, in markets as diverse as the Netherlands and Malta to the UAE, China and India. We were approached by Holland and Barrett at a pivotal time of their brand redevelopment. H&B sought to create a more approachable wellness brand, which appealed to new audiences whilst also maintaining current brand loyalty and values.
We worked alongside H&B to establish a considered identity for &Me – the digital-first platform which integrates a wellness app and in-store experience.
&Me reflects H&B’s commitment to helping individuals take positive control of their wellness for the long term. Together, &Me invites people to put themselves at the centre of their personal wellness journey.
H&B International is one of the world’s leading health and wellness retailers and the largest in Europe supplying its customers with a wide range of vitamins, minerals and health supplements.
Team Regency may be small but we make up for it in experience. We’ve helped clients in some of the most challenging and crowded industry sectors to develop stronger connections with their customers.