A contemporary brand for a modern material solution.

Maconda are building a circular future – Passionate about their mission to reduce carbon levels, they enable circular products and principles for their clients and the environment.

The identity system we designed takes a typography-led approach. We opted for a robust but elegant font to create a confident and commited brand. Custom treatment of the ‘m’ and ‘n’ in the wordmark design visualise the pillars of the Maconda company.

Providing scope for growth with flexible co-branding design

To break away from the bright colours of stereotypical construction brands, we created a colour palette inspired by sustainable luxury design. We stripped it back to dark grey and white with the addition of earth tones and metallics to indicate different branches of the maconda brand.