Onclusive – Google Ads

Following an entire rebrand and name change, we partnered with Onclusive, formerly Kantar Reputation Intelligence, to deliver a bespoke Google ads campaign spanning 6 international markets and territories.

What we've achieved

Since launch, we’re proud to have worked alongside Onclusive’s internal marketing team to refine and optimise their campaigns – resulting in significant market exposure and awareness.

  • Reached 6 international markets

  • Over 2 million Search Impressions

  • Doubled account Click-through-rate

  • Delivered ads in 5 different languages

  • Optimisation score of over 90%

  • Industry-leading Impression Share

  • Reached 6 international markets

  • Over 2 million Search Impressions

  • Doubled account Click-through-rate

  • Delivered ads in 5 different languages

  • Optimisation score of over 90%

  • Industry-leading Impression Share

How we did it

1. Thorough research

We worked closely alongside Onclusive’s internal team to audit, analyse and update their previous Google Ads search campaigns. As part of this process, our team focused on the following areas: assessment of ad types, assessment of ad copy, analysis of keyword targeting, analysis of campaign performance, review of landing pages and review of additional account assets.

During this research phase, we utilised a broad selection of industry tools and technologies, ensuring all insights were cross-referenced and verified by our designated Google Partner Strategist.

2. Strategic implementation

Following the launch of the new Onclusive brand identity, we worked to implement an initial round of Google ad improvements. These updates have included: refined ad copy, improved keyword targeting and landing page alterations.

The work delivered aimed to maintain and improve previous levels of performance, whilst also increasing awareness of the new brand name without neglecting previous branded searches. With each update, our team utilised a data-driven approach to ensure all alterations and adjustments were routed in research and analysis.

3. Ongoing optimisation

Once the newly refined ads had launched, our team remained proactive across the account – conducting regular A/B testing, search term reviews and bid strategy analysis. This work is still in operation today, with our Paid Media team now delivering full account management for all markets and territories within the Onclusive audience.