Pirtek – Digital Marketing

Having improved the overall design of the Pirtek website, a core component of our ongoing work with Pirtek focused on improving conversion rate, increasing organic reach, and refining overall user experience. We've worked closely with the Pirtek’s internal teams to deliver a well-rounded digital project that is still in operation today - helping Pirtek become the go-to business within their industry, having increased conversions, improved awareness, and maximised their online visibility.

What we've achieved

Through ongoing optimisation and considered implementation, we’re proud to have achieved unprecedented improvements in annual performance and reach.

  • 40% increase in users YoY

  • 238 keywords ranked on page 1

  • 48% increase in organic traffic

  • 270% increase in form submissions

  • Busiest recorded day in Pirtek history

  • Over 8.5 million search impressions

  • 40% increase in users YoY

  • 238 keywords ranked on page 1

  • 48% increase in organic traffic

  • 270% increase in form submissions

  • Busiest recorded day in Pirtek history

  • Over 8.5 million search impressions

How we did it

1. International SEO

Having audited Pirtek’s existing website performance, we have since developed an SEO strategy that covers several sectors and crosses a number of international boarders. As well as establishing their brand as the industry-leader, we have also worked to diversify their reach beyond service-related terms, with Pirtek now ranking on page 1 of Google for a number of relevant research and recruitment based phrases. This work has directly supported the growth of their national and international network, and has resulted in an unprecedented digital presence for the brand.

2. Multi-channel PPC

As well as delivering a full international SEO campaign, we’ve also worked alongside Pirtek to implement and improve a large-scale, multi-channel PPC project. Operating across Google, Microsoft, LinkedIn and Facebook, we’ve established a diverse campaign plan that utilises a variety of ad formats across both search and display.

Focusing on increasing brand awareness, whilst also driving conversions and improving accessibility – this project has worked in harmony with our wider digital marketing to deliver an optimal lead generating funnel.

3. Social media & communication

When it comes to awareness, quality content is key, and our digital marketing projects with Pirtek places content at it’s heart. Through recent months, we’ve continued to diversify Pirtek’s content strategy with the support of a wider comms calendar and business narrative. As part of this diversification, we’ve liaised with 3rd party teams and internal Pirtek departments to establish an end-to-end content experience that spans both website, print, and social media. This collaborative approach has ensured all content works in harmony with our core strategy, yet also creates impact and drives awareness.

Comments from the client

“Very easy people to work with: competent, responsive, agile and friendly – which is a nice plus. They’ve been brilliant at stakeholder management, project and resource management and all collaterals – relieving most of the headache that normally goes with a big, multi-team project across various countries. Couldn’t be happier and couldn’t recommend more.”

Head of Marketing, Pirtek UK & IE
John Gagliano