A voice for a movement.
Pride Wide is a movement, not a brand! As a global charity, they use the power of conversation and media to raise the voices of LGBTQIA+ people to drive social change. In crafting a distinctive brand identity for Pride Wide, the primary goal was to provide a powerful voice for the community it represents.
Inspired by rallies and marches, the focal point of the identity is the letter marque, taking the shape of a megaphone. This design encapsulates the brand’s commitment to amplifying the voice needed for the LGBTQIA+ community, ensuring their message is heard far and wide. This marque was paired with a bold, flexible identity that can evolve and be open to future adaptation.
A Nod to Queer Culture and Activism
The most crucial elements of the identity is inclusivity. Inspired by flags from LGBTQIA+ community, a wide spectrum of bold colours were carefully selected as the brand’s palette to pay homage to the community’s history and diversity. The choice of typeface, aptly named “Queering,” draws inspiration from queer publications and protest posters.
Pride Wide is a movement, not a brand! As a global charity, they use the power of conversation and media to raise the voices of LGBTQIA+ people and make change.
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