Last year, Google announced that they were going to start using mobile-friendliness as a ranking signal on mobile searches. This year, they are taking their quest to make the web a mobile friendly place a step further by updating their mobile search results – this means that it will be easier to rank higher if your page is relevant and mobile-friendly.

If your website is already responsive, nothing will change for you. If it isn’t, chances are you are going go rank lower and lower on Google’s mobile search results (and right now, smartphones are the most popular way to access the internet).

Why not take a look back to when Regency Creative talked about responsive web design on Channel 5.

For the first time official statistics have confirmed that mobile phone browsing have overtaken laptop. Also, research shows that an average person in Britain spends around 2 hours a day on their phones.

Managing Director of Regency Creative, Josh Gutteridge, said “We now design websites primarily for mobile. Years ago we’d have created a website for desktop and mobile but now we create one single website for both devices.”

Making a website responsive means it responds well and displays nicely no matter what type of device it’s on – whether that be a computer, tablet or phone. The website should display well on each device and allow a person to easily find the information they need or make the purchase they need. The layout of the website is controlled by cascading style sheets (CSS).

Don’t know if your website is mobile-friendly? You can use this handy tool provided by Google. And if it isn’t, why not come in and have a chat about how we can make your website look great on all devices?



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